Dynamic Brands is a champion of the Brand Identity Model™ as a methodology for developing, managing and executing brand strategy. In creating brand strategy, Dynamic Brands works alongside advertising agencies, designers and their clients; with research houses and management consulting firms and their clients; and with client companies directly. By doing so, clients benefit from the institutional, working knowledge of brand that is held by established agencies, designers and management consultants. Into that mix, Dynamic Brands injects a fresh, impartial and comprehensive brand-consumer perspective. |